With this acquisition, Boston Scientific aims to gain share in the fast growing hysteroscopic (uterus related) surgery market. It could be easier for the company to enter this market with its non-traditional treatment approach now that the commonly-used methods (power morcellators) are coming under fire. We currently have a price estimate of $13 for Boston Scientific, which is roughly in line with the current market price.

IoGyn Could Help Drive Share In The Global Women’s Health Market
Gynecological procedures and related devices are part of Boston Scientific’s urology & women’s health division. This division reported sales of over $500 million in 2013 and contributes just over 7% of the company’s value, according to our estimates. The business started 2014 on a very positive note, with operational sales growing 8% year-over-year to $125 million in the first quarter, its fastest quarterly growth in the past five years. The company attributed the growth to strong international sales, improved physician training efforts and growing acceptance of new products. ((Boston Scientific Corporation’s CEO Discusses Q1 2014 Results – Earnings Call Transcript, Seeking Alpha, April 29 2014))
The acquisition of IoGyn could further help drive sales in the urology & women’s health business. Boston Scientific estimates that the global hysteroscopic market is valued at about $80 million presently and is expected to grow to over $200 million by 2020. If the medical device maker can capitalize on its newly acquired Symphion device by providing a safe and effective alternative to power morcellators, it could help improve its declining share in the worldwide urology/women’s health market.
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Source:http://www.trefis.com/stock/bsx/articles/238397/boston-scientific-looking-to-gain-in-the-gynecological-devices-market-with-iogyn-acquisition/2014-05-09
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