THE INTERNET OF THINGS
Among the most notable of those firms was Nest Labs, the home automation company. That acquisition alone led to significant discussions regarding whether Google could eventually dominate the home automation field. For its part, Google has certainly made no secret of the fact that it sees tremendous marketing potential in automated home devices by indicating to the SEC back in 2013 that it intends to place advertisements on refrigerators and thermostats.
Google has not stopped there, however. The tech giant has also scooped up a number of other companies engaged in fields ranging from music streaming to cloud computing to artificial intelligence. The massive share of the global search market that Google holds means they certainly have the connections to have their fingers in a lot of different pies, which could certainly prove to be beneficial when it comes to the Internet of Things. (See article: The Business Of Google.)
IBM (IBM) is also now putting a few eggs in the basket known as the Internet of Things, announcing its plans to invest as much as$3 billion over the next four years. That investment is being set aside specifically to build the company's IoT unit. Ultimately, the unit is planned to serve as an open platform that will allow manufacturers to design IoT-connected devices to improve decision-making processes.
THE RISE OF CLOUD COMPUTING
Moving data to storage in the cloud has also resulted in a number of other secondary benefits, including the ability to manufacture devices that are lighter, smaller, and increasingly more portable. Consequently, the cloud has become a significant element in the tech sector, and the market for services associated with the cloud is growing daily. According to TechTarget, adoption of cloud services is expected to continue growing. Much of that growth will be driven by increased stability, improved tools, and increasing confidence in the cloud itself.
Underscoring the rising trend of cloud computing is an announcement of a survey conducted by Oxford Economics, indicating that 69 percent of businesses participating in the survey expect to make heavy investments in the cloud over the next three years. Almost all of the 200 executives participating in the Oxford Economics survey reported that cloud computing is now part of their organizations' business strategy. The increased adoption of this technology has resulted in climbing revenues among cloud providers -- which is anticipated to reach approximately $200 billion over the course of the next five years, compared to approximately $60 billion one year ago.