IPO WATCH

9 IPOs on Tap This Week

Interesting deals includes Annie's, Vocera and Millennial Media

It’s going to be a busy week for IPOs, with nine deals planned to hit the markets. Here’s a look at three that are likely to stand out:

Annie’s

Annie’s (NYSE:BNNY) sells a line of natural and organic foods, with No. 1 positions for macaroni and cheese, snack crackers, fruit snacks and graham crackers. The products are in over 25,000 retail locations in the U.S. and Canada. Distribution partners include Costco (NASDAQ:COST),Target (NYSE:TGT), Wal-Mart (NYSE:WMT) and Whole Foods (NYSE:WFM).

Annie’s brand has garnered customer loyalty — and has been able to command premium pricing. From fiscal 2007 to 2011, sales went from $65.6 million to $117.6 million, and income from operations came to $15.1 million last year. Annie’s also has focused on large market opportunities, such as the company’s recent entry into frozen pizza.

The company plans to issue 5 million shares at a range of $14 to $16, and the lead underwriters include Credit Suisse (NYSE:CS) andJPMorgan Chase (NYSE:JPM).

Millennial Media

Millennial Media (NYSE:MM) operates an advertising platform for mobile devices. At the core of this is MYDAS, which targets messages based on demographics and other factors.

The platform has a reach of more than 300 million unique users worldwide and powers more than 30,000 apps. It is integrated for the main mobile operating systems like Symbian, Google‘s (NASDAQ:GOOG) Android, Apple‘s (NASDAQ:AAPL) iOS, Microsoft‘s (NASDAQ:MSFT) Windows Phone and Research In Motion’s (NASDAQ:RIMM) BlackBerry. Some of its customers includeZynga (NASDAQ:ZNGA), Disney (NYSE:DIS), Coca Cola (NYSE:KO) and Nike (NYSE:NKE).

No doubt, the market opportunity is enormous. According to Gartner, mobile advertising is expected to go from $1.8 billion in 2011 to $13.5 billion in 2015. And from 2009 to 2011, revenues increased from $16.2 million to $103.7 million.

Millennial intends to sell 10.2 million shares at a range of $9 to $11. The lead underwriters includeGoldman Sachs (NYSE:GS) and Morgan Stanley (NYSE:MS).

Vocera Communications

Vocera Communications (NYSE:VCRA) develops communications devices for hospitals. These come in the form of a wearable badge for nurses and accept voice-activated commands. The technology helps to reduce errors and allows for more time for patient care. Vocera also has integrated its software for other devices, such as the iPhone and iPad.

Vocera has more than 800 customers, and revenues have grown at a compound annual rate of 39% over the past three years. The company has four revenue streams: device purchases, software licenses, ongoing maintenance fees and services.

Vocera plans to issue 5.8 million shares at a range of $12 to $14. The lead underwriters include JPMorgan Chase and Piper Jaffray.

Tom Taulli runs the InvestorPlace blog IPO Playbook, a site dedicated to the hottest news and rumors about initial public offerings. He also is the author of “The Complete M&A Handbook”, “All About Short Selling” and “All About Commodities.” Follow him on Twitter at @ttaulli or reach him via email. As of this writing, he did not own a position in any of the aforementioned securities.